As customary this time of year, the eyes of most of the sports world are on the NBA Finals, and this is a particularly spicy matchup. On one side, you have the San Antonio Spurs led by a generational talent in Victor Wembanyama, and on the other, you have the New York Knicks who have Jalen Brunson leading the charge. For fans, it has been appointment-level sports. For card collectors, it has been quite the time to cash in, even when a player isn't even present in the Finals.
To the surprise of no one, Wembanyama cards have continued to go up in value and demand, but that was true before the playoffs got started, as people are already putting Wemby in the absolute top tier of collecting when it comes to basketball cards. Even Jalen Brunson's market has been robust.
However, it is Thunder guard Shai Gilgeous-Alexander's card market that has heated up more distinctly since the beginning of the playoffs.
Given that a Gilgeous-Alexander 1/1 Gold Logoman just sold for over $1 million via Goldin Auctions, it doesn't appear as if his market is slowing down anytime soon.
Shai Gilgeous-Alexander’s 1-of-1 Gold Logoman Autograph card just sold for $1,061,400 at auction, making it the most expensive SGA card of all time 🤯
— Topps (@Topps) June 7, 2026
(via @GoldinCo) pic.twitter.com/v3pt5myaQ6
Shai Gilgeous-Alexander's $1 million record card sale shows the value of NBA playoff heros
Now, there are some specific stars aligning when it comes to SGA cards right now. Not only is Gilgeous-Alexander one of the best players in the NBA, but he also plays for one of the best teams in the league with a fanbase that doesn't have a lot of other professional sports teams to divide local attention with.
However, it is still wild that THIS is the Gilgeous-Alexander card that ended up commanding seven figures. Sure, it is a one-of-one Logoman, which inherently carries a heavy premium, but this isn't even a rookie card. At this rate, one wonders what a Gilgeous-Alexander Logoman from a premium product with the rookie logo on it could fetch, because it feels like the sky is the limit for his market.
Sure, Gilgeous-Alexander's star is burning bright right now with the playoffs still ongoing and fans having basketball on the brain. However, all it takes is one underwhelming season or notable playoff failure to completely alter the market. There's absolutely a chance the $1 million ends up being a good investment 10 years down the line, but there's just as equal a chance it becomes a massive overpay.
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