Skip to main content

Yankees announcer John Sterling's collecting market shows how beloved he was

One of a kind.
John Sterling, Edgewater, NJ resident and the voice of the Yankees on radio on Aug. 17, 2012 in Bronx, New York.
John Sterling, Edgewater, NJ resident and the voice of the Yankees on radio on Aug. 17, 2012 in Bronx, New York. | Viorel Florescu/NorthJersey.com / USA TODAY NETWORK via Imagn Images

Beneath the sheen of silliness, New York Yankees radio announcer John Sterling's dedication was unparalleled. He never missed a sonorous note. His "streak" - 38 years without missing a game from 1981 to 2019 - wasn't on his mind at any point. He just knew nothing other than working hard, using his mellifluous natural gifts to tell the Yankees' story to anyone stuck in traffic, crossing the country, or those who simply preferred the radio experience. And so work hard he did.

Sterling passed away this weekend at the age of 87, having retired in 2024 (returning to call one last playoff run), a decision which seemed somewhere in the interstitial realm before "permanent". Known for his bombast, his clever nicknames delivered with a sing-song quality and, yes, his propensity for balls driven "high and far" to be caught instead of finding their way over the fence, Sterling was one-of-a-kind, somehow both a relic and a mythmaker at the same time.

He was the voice of a generation of Yankees fans who knew unparalled success and an incalculable amount of win warbles. He was summer sun and October chill, American flag bunting whipping in the wind. He was, and still is, eternal.

Quite simply, running into Sterling at an event and being able to tell him how I felt about him was one of my primary motivations for getting into the industry. If enough doors happen to swing open at the exact same time, something like this can happen.

Iconic Yankees announcer John Sterling has 1 Topps licensed autograph

Sterling's personal life was famously ambiguous over the years - he was meant to live on the airwaves, not in our private lives - and it's unsurprising that Sterling collectibles aren't exactly plentiful.

Topps certainly tried, though, correctly identifying the iconic announcer as a "Fan Favorite" and including him in the 2017 Topps Archives product labeled as such. If you don't already have his scarce autographed card with an on-card signature, now isn't a fantastic time to get it; they were selling for $220+ before the vultures began circulating. It's a beautiful card featuring Sterling suited up and standing on the field at Yankee Stadium, prepared to take on his secondary role as master of ceremonies, celebrating some great champion in Yankees history.

If you'd like a special Sterling memory in your personal collection, one of the team's recent stadium giveaway shirts feels like a wise investment to tide you over. The Yankees will almost certainly come to their senses and release a new batch of memorial gear in due time - and for goodness sakes, please ... play, "Theeeeeee Yankees Win!" after home victories for the remainder of the season. And beyond. Way beyond. Why weren't you doing that already?

We're running out of myths and legends in the Bronx. When we make new ones in the years to come, it won't feel the same without Sterling cataloguing them. Thankfully, we have quite the archive of incredible calls to keep us warm.

Add us as a preferred source on Google

Loading recommendations... Please wait while we load personalized content recommendations